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Research papers

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
Company: GlobeScan Incorporated
September 23, 2018
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Citation

Mercer and Cordell (2018a, September 23). Unifying measures of customer experience and satisfaction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unifying-measures-of-customer-experience-and-satisfaction-9425


Case studies

Grouping of skills the application of research techniques to a problem or job mobility

This paper describes a case study in the application of research techniques to a problem concerning occupational mobility. In 1975 the Training Services Agency, under the aegis of the UK Manpower Services Commission, initiated a project called...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Geoffrey Holland, Ann Hughes Hallett
June 15, 1976
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Citation

Holland and Hallett (1976a, June 15). Grouping of skills the application of research techniques to a problem or job mobility. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/grouping-of-skills-the-application-of-research-techniques-to-a-problem-or-job-mobility